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Bing SEO Guide

On February 19th, 2010 the regulatory system, AKA the government, approved the pending Bing/Yahoo merger.  This news affects tons of people across multiple industries including search engine marketing.  The SEO impact of this decision is monumental.  Now I know some of you are chomping at the bit to come with the usual response to such a statement: Google is still the dominant player in the industry, why focus on Bing?  While this mantra is technically still true to some extent, part of this Bing SEO Guide is designed to showcase the importance of Bing in the post merger search landscape.  More importantly, this guide will outline 10 ranking factors you must pay attention to in order to optimize for Bing successfully. Read the rest of this entry »

all in one seo pack

I’ve been getting a lot of questions lately around the all in one seo pack and how I use it here at SEO Lair.  The all in one seo pack is a great all around plugin for Wordpress that enables you to manage core on-site optimization areas on your site.  In this tutorial you will find out exactly which fields provide the most seo beneift as well as the optimal settings for each.  First and foremost, the all in one seo pack for Wordpress can be found here.  After the all in one seo pack is installed, the first field that appears in the enable/disable field.  I think this one  is a no brainer.  Next are your title, keyword, and description tags for the home page of your site.  The title and description tags are going to be the focus here. Read the rest of this entry »

I recently had the pleasure of listening to a webinar hosted by Vertical Measures which featured SEOmoz CEO Rand Fishkin. The topic was link building for 2010 which featured some interesting tactics around viral link building campaigns, partnership link building, among others.  During the presentation Rand made a “mistake” and flashed a picture of an upcoming tool which SEOmoz is currently developing.  Interestingly enough, he did this during a viral link building presentation.  Obviously Rand’s intention was for the screen grab to go viral.  He get’s his wish beyond the fold, including some insight on what the tool does and how it can potentially be useful. Read the rest of this entry »

Real Time Search Results From Google

A few weeks ago Google announced they were rolling out their much anticipated real time search function. While some in the community are excited to see how they can implement real time search results into their SEO program, others aren’t so optimistic.

How Does Google Real Time Search Work? Google real time search delivers results by crawling various “Social” sites such as Twitter, Yahoo Answers, Facebook, news articles, Digg, MySpace, etc…Along with a link to the content, Google shows how long ago the particular comment was posted. There are also options to pause the list to keep if from refreshing. Additionally, Google will only display this new feature if it has a “real time component”.

The algorithm for this new real time search feature is relatively unknown. I would imagine that their is individual algorithm for each source i.e a twitter algorithm, a digg algorithm etc. There should also be a separate algorithm that chooses the most reliable source for the keyword. Example:  A keyword like Read the rest of this entry »

Google Caffeine

Many SEO sites have been reporting that web page load times could potentially effect rankings in the future, including SEO Lair.  This news come out of various interviews with Matt Cutts from Pubcon Las Vegas.  While most SEO news hubs are going conservative and saying web page load times “might” or “potentially could” effect rankings, I’m just going to come out and say it will be included in the Google Algorithm some time in the future.  I’m saying this for multiple reasons.  The main rational is that Google and all the other search engines try to deliver two key things:  relevant results and a good user experience.  That being said, the user experience is devalued if Google sends users to web page that load slower than the user wants.  Google has also paved the way for implementing this in their US Patent Application #20050071741.  Check out my post about SEO news from pubcon for more details on this.

So we know that webpage load times will be important but how can you tweak your site for better performance?  There are a few excellent resources out there to answer this question: Read the rest of this entry »