Almost all seasoned online marketers who focus on search engines like Google think Twitter is really a total waste. But they may have to rethink that now that Social Search has been introduced by Big G. If you don’t know what that is, Google Social Search displays results from people in your social circle in a separate section at the bottom of the first page of the Google search engine results pages (SERPs) for any keyword. So, what is a social circle? It includes anyone you’re connected with through online social networks, such as Facebook, Twitter, Google Friend Connect on blogs, a relatively new site called Mixx and other social media outlets. Your personal sites and blogs can also be included in the results. All you have to do is add your social media site profile locations, blogs and sites to your Google profile and all the people who follow you will have the opportunity to access your URLs when doing relevant searches.
This radical new approach by Google, plus the fact that Twitter tweets are now indexed in Google’s normal search engine results, are why I’m so psyched about using automated Twitter software to market my Web properties. The software makes Twitter account management simple, helping me to have an active presence on the site. Due to this fact, my tweets are regularly indexed, and I also have more material for the social search engine results. So even though I get very little traffic from people clicking links on my Twitter account page, Twitter brings me traffic through these other means. And that traffic has the potential to increase over time as the PR on my Twitter account increases, causing the rankings for my tweets to be even higher in the regular search results.
Although it’s not as important as posting to Twitter and other social media sites, I also like to make sure all my social accounts look professional. If you use social media as a means to market your business, then that is a must. To do this, you can access clipart and manipulate it in a variety of different applications that make avatars. (Icons or avatars are those little images, usually in a square format, that display near usernames on social media site pages. They can be made of photos, clip art graphics or a combination of the two.) I’ve played with a variety of icon makers and created many images. Using multiple avatars has allowed me to brand my various business ventures appropriately, because some of the images are humorous, some are cute, some sophisticated and so on. You would be amazed at how influential those small images are. After all, that’s usually the first way people get to know you on a social media site.
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- Using Social Media Networking
- Revolutionizing The Web: Social Media Sites
- Trust: The Main Ingredient To Properly Utilizing Social Media To Strengthen Your Multi-Level Marketing Business
- What Is A Social Media Marketer?
- The Advantages Of Social Media For Businesses