SEO Core Metrics
I was recently asked the following question by someone in the SEO community: “How can I show value if traffic and rankings aren’t increasing?”
Many SEOs tend to focus on what I would consider “core seo metrics”, meaning rankings, traffic, and other client specific KPI’s such as leads, revenue, etc…When reporting on these metrics, it can be hard to show value, especially in early stages when you are doing initial work that might not be increasing these core seo metrics.
Seo for beginners and first time webmasters can be hard work. The average webmaster likes to talk about their most important keywords. These words are usually the most competitive, have the highest volume, and are the most broad in scope. Very few webmasters know enough about SEO to really do anything about their so called “money keywords”.
These often overlooked search terms, that are so important to a website’s placement in the search rankings, are a vital component of any search engine optimization (SEO) effort.
Without keywords for the search engines to index, there is literally nothing to find in the search engine results pages (SERPs). Keywords are the function of the search engines. As a result of those searches, the your most important keywords are what lead potential customers to your web pages Take care of your keywords, and they will take care of you.
The importance of keywords to a website is felt in two ways. The first area of consideration, when writing the on page and off page content, is keyword placement on the page. Where the keywords are located is important, to varying degrees, with the major search engines.
The second area of importance for keywords is their density on the page. How many keywords appear on the page, makes a difference to all of the search engine algorithms. The choice of which keywords to target on a page is often of vital importance, especially for highly competitive keywords.