Google Caffeine

Many SEO sites have been reporting that web page load times could potentially effect rankings in the future, including SEO Lair.  This news come out of various interviews with Matt Cutts from Pubcon Las Vegas.  While most SEO news hubs are going conservative and saying web page load times “might” or “potentially could” effect rankings, I’m just going to come out and say it will be included in the Google Algorithm some time in the future.  I’m saying this for multiple reasons.  The main rational is that Google and all the other search engines try to deliver two key things:  relevant results and a good user experience.  That being said, the user experience is devalued if Google sends users to web page that load slower than the user wants.  Google has also paved the way for implementing this in their US Patent Application #20050071741.  Check out my post about SEO news from pubcon for more details on this.

So we know that webpage load times will be important but how can you tweak your site for better performance?  There are a few excellent resources out there to answer this question: Read the rest of this entry »