SEO Core Metrics
I was recently asked the following question by someone in the SEO community: “How can I show value if traffic and rankings aren’t increasing?”
Many SEOs tend to focus on what I would consider “core seo metrics”, meaning rankings, traffic, and other client specific KPI’s such as leads, revenue, etc…When reporting on these metrics, it can be hard to show value, especially in early stages when you are doing initial work that might not be increasing these core seo metrics.