Google Vs. Bing: Search Engine Wars – Part 1
On April - 2 - 2010
Google Vs. Bing
With the seemingly global approval of the Bing/Yahoo search deal comes the start of a long lasting battle. The search engine wars between Google and Bing have truly begun. Now of course the search engine war has been going on since the idea of anyone making money online, but this recent deal has escalated things to a new level. Once the implementation of the Bing/Yahoo search deal occurs sometime in Q4 (ppc interface integration is scheduled to take place in middle October), the search engine wars will really heat up. Google has a majority of the market by far with Bing sitting somewhere between 7-10% depending on whose numbers you look at. In Q4 of this year Bing will most likely represent about 26-28% market share, significantly more than they currently have. At the same time, Google is not only trying to hold steady but grow their market lead. Some people are under the impression that Google is willing to bleed market share to Bing or that Google isn’t afraid of Bing. To those I tell you – Google’s stock price is currently trading at $566/share. Google is paying very close attention to every move that Bing is making and counter-acting accordingly. The purpose of the Google Vs. Bing Search Engine Wars series is to document various strategic moves each search engine is making in order to capture your searches. Read the rest of this entry »
