I recently had the pleasure of listening to a webinar hosted by Vertical Measures which featured SEOmoz CEO Rand Fishkin. The topic was link building for 2010 which featured some interesting tactics around viral link building campaigns, partnership link building, among others. During the presentation Rand made a “mistake” and flashed a picture of an upcoming tool which SEOmoz is currently developing. Interestingly enough, he did this during a viral link building presentation. Obviously Rand’s intention was for the screen grab to go viral. He get’s his wish beyond the fold, including some insight on what the tool does and how it can potentially be useful.
At first glance, the new SEOmoz tool looks very much like a competitive link research tool. As you can see in the image below, the tool allows you to enter a URL or multiple URLs. It has all the basic functionality of your usual competitive link tool such as page authority, domain authority, links to the home page, deep links, total links, etc…An example of a previously released and very useful competitive research tool is SEO Spy Glass.
New SEOmoz Tool
In addition to normal features you would expect to see this new SEOmoz tool provides “anchor text distribution” data. This is most likely implementing features in SEOmoz’s already existing backlink analysis tool. There is also a “full list of link metrics” feature but because the sneak peak is not interactive, we are unable to see what these are. This new SEOmoz tool does implement a feature that is very rare to see in competitive link research available to the public…i.e not a proprietary tool. It allows you see whether the links are followed, no-followed, or the result of a 301 redirect. Some tools tell you whether or not a link is followed but very rare will check each link to see if it is the result of a 301 redirect. This type of data could potentially be very useful in crafting a custom built link building strategy. A final feature of this new SEOmoz tool that I’m really looking forward to is the ability to export to Excel. This enables custom filtering of the data which is extremely important.
SEO for Beginners Tip: This tool and other like it can also be used to ideas of places to build links for your current clients. In order to do this simply search for the keyword you want to rank for and record who is ranking in positions 1,2, and 3. Enter those URLs into the competitive research tool you are using. Comb the list for the best links that fit your link building strategy.
Wish this tool came with even more features? Have some insight into what those “full list of link metrics” might be?
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