Late in March 2012, Google rolled out over 50 algorithm changes. The volume of changes coming from the search engine giant in recent months has been unprecedented. For those who don’t follow every algorithm announcement with extreme diligence, understanding the impact of these changes can be daunting. Continue reading to identify the changes that actually impact your SEO efforts. Learn how to tweak your SEO strategy and stay on the cutting edge of Google algorithm changes.

Changes to Anchor Text Interpretation

“Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.”

“Better interpretation and use of anchor text. We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.”

What It Means: These changes are related to the recently announced “over optimization penalty” which every SEO blogger on the planet has been talking out.  Google’s algorithm has always heavily relied on the anchor text of links to determine relevance.  As a result, SEOs have built exact match anchor text links both internally and externally.  Finally Google has realized this can be easily abused to “manipulate rankings” and is taking action with the above changes.  The context surrounding links will become increasingly more important.  Search engines will be relying on contextual signals of the linking page rather than pure anchor text.  You site may also be dinged if your anchor text is too “artificial”.  For example if you have a landing page about “basketball sneakers” and every internal link to that page contains the exact match anchor text, this page may have a harder time ranking.  Same rule applies to external links.

How To React: Make sure to vary anchor text when building internal links.  Exact match anchor text should still be used in key areas such as your top/side main navigation or HTML sitemap.  Other internal links NEED to contain derivatives.  This is important when linking contextually or in non-essential areas.  When link building, include as many derivatives as you can.  It is also important to build “natural” links which contain generic anchor text like the URL of the page, “website”, “click here”, brand terms, etc…

Identifying Site Quality Factors

“Improvements to processing for detection of site quality. [launch codename "Curlup"] We’ve made some improvements to a longstanding system we have to detect site quality. This improvement allows us to get greater confidence in our classifications.”

What It Means: SEOs have always focused around 2 key concepts: on-site and off-site.  Over the last year and a half, Google has quietly put more emphasis on a third concept, site quality. Most misinterpret “site quality” and confuse it with site authority.  When Google crawls your site for “site quality” they are looking for particular site elements which are associated with their definition of quality.  If your site doesn’t have the majority of these features, it will be harder for you to rank.

How To React: Make sure your site has the elements Google is looking for to increase your “site quality”.  Seems obvious, but what are the elements?  Two sets of features exist depending on if the quality is being determined algorithmically or by a human.  Google will always start with an algorithmic review of your site.  The quality elements, or “trust elements”, are as follows:

• Clean Site Navigation
• About Us Page
• HTML Sitemap
• Shopping Cart (if E-Commerce Site)
• Contact Us Page with email and phone #
• Privacy Policy
• Terms of Use and/or FTC Disclaimer
• Author Page (if Blog)

If a human is reviewing your site they are looking for the above elements plus a few more.  “Trust Badges” signal your company or website has been legitimated by a third party.  These include TRUSTe, Better Business Bureau, BizRate, or other such logos and accreditation. Antivirus logos are also a plus.  Google can technically crawl for links to these sites so technically this could happen algorithmically as well. In addition to these logos/links, these part time human editors are also looking for a phone number.  Every real business has a phone number.  If your site doesn’t have one visibly displayed, this will hurt your “site quality” if under human review.  Click to chat functionality is also a huge quality indicator for human review.  This is optional, but if you have it you will pretty much pass right away. Finally for E-Commerce sites, accepted payment method logos visibly displayed are also important.

Social Bookmarking Profile Indexation

“Better indexing of profile pages. [launch codename "Prof-2"] This change improves the comprehensiveness of public profile pages in our index from more than two-hundred social sites.”

What It Means: No rocket science here.  Profile pages for users on identified social sites will have better indexation rates regardless of internal linking.  In the past SEOs have had to invest additional time in getting these profiles indexed – either through link building directly to the pages or other indexing tactics like meta indexing, rss feeds, etc…  The perhaps overlooked hidden gem of this update has to do with link building.  A large demand for natural external links combined with this update means one thing: GO build social profile links.

How To React: Build natural links by creating social profiles.  I’ve compiled a list of the top social sites in terms of PR and Alexa rank.  The large majority of these should be included in the 200+ sites Google referenced.  All the sites below offer do-follow links, but keep in mind building a few no-follow links won’t hurt.

Do-Follow – High PR Social Sites

• Technorati – PR 9
• Youtube LiveJournal – PR 9
• Blogger – PR 8
• Last.fm – PR 8
• Vox – PR 8
• Propeller – PR 8
• Acrobat Users – PR 8
• My Blog Log – PR 7
• Hi5 – PR 7
• Blurb – PR 7
• Squidoo – PR 7
• Viddler – PR 7
• Naymz – PR 6
• Twellow – PR 6
• HubPages – PR 6
• Kirtsy – PR 6
• Gather – PR 6
• Spoke – PR 6
• Aviary – PR 6
• Anobii – PR 6
• Amie Street – PR 6
• Biz Sugar – PR 6
• Design Float – PR 5
• Quarterlife – PR 5
• Know Em – PR 5
• Amplify – PR 5
• Active Rain – PR 5
• Blippr – PR 5
• Agency Scoop – PR 4
• Blog Interact – PR 3

Some of the above social sites enable you to provide  custom anchor text along with your link.  Remember to keep things natural.  Try to vary the anchor text with keyword derivatives as well as brand and generic terms.

If you have any additional sites to add, leave a comment!

Adapting To March 2012 Google Updates is a post from: SEO For Beginners

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Today, there are a number of link building tools that are available for purchase. While some of these tools are very effective, there are others that are a complete waste of money. However, the Magic Submitter public version has been released recently, and it has been described as the next generation of tools for link building. The Magic Submitter has the ability to support several different sites that you can build links and submit your content to; additionally, it has a great designer that will enable you to add any website into the program.

Some of the primary features of the Magic Submitter are inclusive of:

• Verifies and creates accounts automatically
• Able to spin articles, titles and general content
• Submits to RSS feeds, social bookmarking websites, micro blogs, blogs, photo websites, and video websites.
• You can use the Magic Submitter Designer to add other websites to the program
• Detailed video tutorials that demonstrate all you need to know about the Magic Submitter

In order for you to start using this link building tool, you first need to create a profile. There is a ‘Fill Profile’ feature that creates a unique and random profile for you with one click of the mouse button. Next, you will need to create an email address that is valid, for use on your profile. You can choose between Yahoo and Gmail, and then Magic Submitter will go and create an email account for you to use. By default, this program does not handle captchas; however, it does come with support from Depcaptcher.com, so you will be able to pay for automatically solving captcha, if you want to. After you have created your account, the next step is for you to start building your links.

The designer functionality is the feature that actually makes the Magic Submitter different from all the other link building tools that are currently on the market. This tool also has the ability to automate registering a number of accounts, and submitting all your content to any website. The program Designer view has a workflow editor that is located on the right, and a browser window that is located on the left. The browser window allows you to choose certain elements on any webpage, and then use them as operations in the workflow editor. Even though the processes involved with using the Magic Submitter are quite simple, it is imperative that you watch all of the instructional videos before you get started.

Magic Submitter Review is a post from: SEO For Beginners

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Frank Lucas and Matt Marcus, successful marketers, created this innovative Mobile Money Machines product. This came after the great launching success they had in February 2011 with their former product, Mobile Mass Money. This Mobile Money Machines Review will tell you what you need to know about this product.

Their products were developed after they realize the large, available niche regarding mobile marketing. The amount of persons that use a mobile phone doubles those that use the internet. To be more specific, there are about 5.2 billion phones presently in use. The phone is an ideal method of advertising instead of the regular direct mail and email marketing methods.

The product, Mobile Money Machines, allows you to make landing pages on a phone and create a list when phone numbers of your page’s visitors are captured. Your product is then marketed to them by way of text messaging.

Cost of Mobile Money Machines

For this Mobile Money Machines Review, you will be aware that the $2,000-valued software you get is free of cost. You pay $49 for the business to be hosted on the product’s server – it is sole server in the universe that is hosting it.

Additional Information to be Considered

The information below on the product is necessary for helping you to make a knowledgeable buying decision about this product.

As you get deeper into the system, it will be relevant for you to buy PPA (Pay-Per-Ad).

You will understand ‘Twilio’ in the number 4 instructional video. So that you can continue utilizing the products of Mobile Money Machines for yourself, it is critical that you purchase Twilio membership for $30 so you can purchase the phone number that your messages will be sent to others from. Also, $20 is required to autocharge the cell. A small fee of one cent per text message is required to send out text messages to subscribers but this money will be easily returned to you following only a few of your campaigns. Twilio only does business with Canada and the United States.

You are required to buy domain names for the various products which you are promoting using the Mobile Money Machines system.

This product is ideal if you are already making good profit online and is familiar with utilizing advanced software and the overall market. However, there is no inclusion of usable templates, step-by-step videos, tutorials among others. Their emails are supportive and very useful.

Mobile Money Machines Review is a post from: SEO For Beginners

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An internet marketing product, the Commission Crusher is recently released and promises high quality and value. This Commission Crusher Review will tell you about it.

Commission Crusher – What is it?

This product is a set of videos with detailed information regarding an internet marketing program founded on ad networks. The series include four videos, related sources listing and the main component, Ad Assault software unit. The length of each video varies – low as 10 minutes, high as 70 minutes.

With these detailed videos, the viewer is taken through each aspect of the process in the Commission Crusher system. Also covered are a lot of the basics of internet marketing. The viewer learns where to locate products to endorse; ClickBank is mentioned in particular and a CPA program which is offered as a guarantee to everyone who buys the program.

In Step 3 the main aspects of the system is discussed while Stop 4 goes a little further in explaining how to utilize the software to bargain with owners of websites about special deals.

This Commission Crusher Review will reveal that the program focuses on the utilization of the content network of Google and other ad networks, to market products online which are expected to aid the market in being successful. The software is used to identify prospective sites on which to place content ads then detail is given on how to decide which advertiser is turning a profit and how to do as they do.

In general, any other Commission Crusher Review will also report that the Commission Crusher system is great. In addition to covering very essential material regarding internet marketing, it provides a unique method of using advertising networks in order to make profit through affiliate marketing.  An upgraded edition of the software is available which is much more vigorous and if appropriately used, can significantly increase the income of an internet marketer. This is the program of choice for persons who need a constant and reliable source that will not disappear anytime soon.

It comes with complete genuine money back guarantee therefore if you determine that it is not for you or you do not like it, you can receive a refund without having to answer any question and still get to keep the program. Steve described as a win-win position for you but he mentions that the confidence he has in his product makes him able to do that.

Commission Crusher Review is a post from: SEO For Beginners

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1. Fast Cash Commissions Review

As it relates to generating income quickly via the Internet, you need to take into consideration Fast Cash Commissions (which is the number one Internet centered enterprise in the world)  that was created by Adam Horwitz, Anthony Morrison and Tim Donovan. If you are seriously looking to be successful in online business marketing, Fast Cash Commissions will provide you with truthful results and authentic merchandise that you will find very helpful.

The complete Fast Cash Commissions program has been designed for individuals who have plans of becoming, or who already is a successful business entrepreneur. Whether you are starting your online marketing business from scratch or whether you are an experienced entrepreneur, it is guaranteed that you will find this program easy to understand.

There are quite a number of features and benefits of Fast Cash Commissions, and all these are available to you at an attractive membership price of $100. As such, once you have purchased the membership of this program, you will be able to benefit from the various HD-quality training videos that are designed to teach you every step that will lead you to a successful career, in addition to strategies for free traffic that are very effective in generating a lot of visitors and income. Additionally, Fast Cash Commissions comes with a great support team that will be there to give you a helping hand each and every step of the way.

The very first thing that you need to do in creating a successful Internet-based business is to develop and maintain a website that not only contains a lot of useful content, but that is also search engine friendly. The Internet marketing world refers to this as SEO or Search Engine Optimization. There are a few Internet marketers that believe that SEO preparation for a particular website is a very difficult task; however, with Fast Cash Commissions, you will find that the process is not that difficult.

If you want search engines to recognize your website, you are going to need to create a website that is has content that is both keyword-friend and of high quality. When your website contains a good amount of high quality keywords and search phrases, it is more likely to be recognized and ranked by various search engines. Additionally, you need to bear in mind that you cannot just fill your website with irrelevant information, as the search engines also look for the quality of your content.

With Fast Cash Commissions, you will be able to gain search engine recognition for your website, in addition to generating more traffic, which ultimately means generating more income for yourself.

Fast Cash Commissions Review is a post from: SEO For Beginners

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Google Sniping can best be described as creating one-paged websites that are capable of ranking very well in the various search engines; these websites are capable of ranking very well without the need for link building or any type of off-page optimization. As such, you will no longer have to worry about spending long hours on offsite optimization.

The initial launch of the Google Sniper was a great success primarily due to the fact that it is among the few money-making plans that are truly effective. The Google Sniper was designed to develop small niche websites that were able to make thousands of dollars monthly, while on auto pilot. All that you were required to do was setup a single website in a couple of hours, and you would be able to continue earning money for the rest of your life with these websites that only have approximately five pages of content. With the Google Sniper 2.0, the developers have taken the concept of the original Google Sniper to a whole other level.

Once you purchase the Google Sniper 2.0, you will have access to actual tricks and tips from George Brown, who is the actual developer of the program. This new program has actually been revised and updated for the new and improved algorithm for Google Search. The revisions and the improvements have been done is practically every area of the program. Additionally, with the Google Sniper 2.0, you now have access to the members’ area (rated 5-star), where you will be able to gain access to a variety of step-by-step videos that George Brown gas redone and updated himself.

The core of Google Sniper 2.0 has been significantly improved from the core of the original system. Additionally, there have been some improvements that have been made to the keyword research module, which makes it a lot easier to use; additionally, the new system is now FTC compliant. In the event that there are any legal issues, you can be sure that your Sniper websites will be completely protected in all of your endeavors in affiliate marketing.

One of the great new features of the Google Sniper 2.0 is the Empire Module. This amazing addition to the system will teach you all that you need to know about moving from a small Sniper website into a gigantic empire. George Brown has taken the time out to cover all the topics that show you the ways in which you can develop your business, in addition to outsourcing work and developing your very own products.

Google Sniper 2.0 Review is a post from: SEO For Beginners

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One of the new article marketing tools that have been taking over the market is the Article Marketing Robot. This tool is integrated with an article spinner that is thought to be pretty good; however, the strongest feature of the Article Marketing Robot is not is spinning abilities, rather it is its job as an article submitter.

It is rather easy to get started with the Article Marketing Robot. The first thing that you will be required to do is come up with an author pen name, and then setup a mail account for that particular author. So far it is easy right? It is important for you to know that you are allowed to setup multiple pen names, so that you will have a lot of flexibility. Additionally, AMR is capable of working with Gmail accounts, or any other types of domain email accounts that go through POP. This is actually an advantage for you, due to the fact that a majority of the article directories require that you not make use of an email account that is considered to be a freebie. After you are through with setting up your author pen name and email account, you will be able to move on to the next step.

The second step of using the Article Marketing Robot is uploading the article that you are going to publish. You can choose to spin your article within the same tool, or you can use another tool to spin your article and then paste it in the AMR. This step is rather straightforward and easy for you to understand; all that you will need to do is enter the information for the resource box, the body of your article, the description and the title. It is as simple as that.

The Article Marketing Robot is very good at streamlining the registration process and also the process of creating the accounts; this tool is even capable of handling all of your account confirmations. What the tool does is read your emails, and then it will automatically confirm all the accounts for you. A majority of the article submitters on the market are able to do this; however, the way in which the AMR accomplishes this is pretty impressive. It is not only simple, but it is also very straightforward.

In addition to being an article spinner and an article submitter, the Article Marketing Robot is capable of extracting links for all of your submissions as well.

Article Marketing Robot is one of the most powerful link building tools in any SEO professionals arsenal.  I highly recommend this article marketing software to anyone whose looking to build contextual backlinks to their site.  It’s so easy to use and come with link reports.  Once you export the list of live links from your articles, you can link building to them using Scrapebox or another tool for even better results!  Get  your copy of Article Marketing Robot now.

Article Marketing Robot Review is a post from: SEO For Beginners

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SEO projects and link building tactics usually include some sort of social bookmarking. If you want to promote a website, the key would be found in bookmarks. These are the fastest and most profitable method of building back links: ‘votes’ of the search engine for the websites you want to promote. You want people to bookmark your websites because they find them useful. If used properly, bookmarking is a wonderful tool to promote any product, ad etc on the internet. The drawback is that the work tends to be very time-consuming and monotonous. Some persons outsource the job, but a more ideal solution is to make use of one of the several programs to make the process speedy and save time. Many persons will not find these programs worth their money. In this Bookmarking Demon Review you will see details of ways to make the Bookmarking Demon help you determine if it is suitable for you.

Reasons for Bookmarking

The main goal is to make your websites, videos, article, blogs and others to be higher ranked in search engines. The essential tool to allow that to happen is social bookmarking. You must create grounded back links for personal websites as well as other internet items. In the process there is the hope that traffic will be driven from sites of social networking to yours but it is more important that improvement is made in the ranking of whatever it is you are using the search engines to promote.

Bookmarking Process

Simply put, Bookmarking Demon automatically registers you to up to 100 accounts. In the process which generally takes about two hours, you just put in login, password and name. You then open your email and open the activation for the sites. Following set-up, you will be allowed by Bookmarking Demon to put in the URLs that you desire to bookmark and they will be bookmarked for you.

Bookmarking Demon Main Features

This Bookmarking Demon Review will highlight that the reason why Bookmarking is one of the popular programs is because bookmarking procedure is automated. Several programs that are similar to it are available. But they significantly vary in quality. In addition to the many features, you are able to bookmark to unsystematic accounts, bookmark subjects on your websites and then build and use scuttle bookmarking website.

Price of BD

Bookmarking Demon Rating: ★★★★½ 

Bookmarking Demon Review is a post from: SEO For Beginners

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With the Micro Niche Finder, you will be able to discover all the places on the Internet that are yet to be touched by marketers. As such, you will be able to earn a substantial amount of profit by developing your own affiliate marketing program in areas where there is little to no competition. When there is little to no competition in a certain field, you will have the opportunity to earn more. There are some persons who have no interest in the skills used by the Micro Niche Finder; however, it has definitely paid off for the marketers that have employed these methods.

Micro Niche Finder will help you to find content that you will be able to when writing articles to attract more persons to your affiliate product. Additionally, the program will also teach you how to identify when a market is not worth your time and when it has some value to it. You will also be taught how to utilize the answer pages of various search engines, in order to easily promote your affiliate products. Furthermore, Micro Niche Finder will show you how to identify private label rights that have been overlooked, in addition to recognizing the popular trends so that you will be able to guide your affiliate marketing in areas that people have the most interest in.

There are two steps that sum up the secret of Micro Niche Finder: redirect the traffic from website to another, and change that traffic into profits. There are numerous ways in which the diversion and conversion of traffic can be accomplished, and Micro Niche Finder shows you the different ways in which you can do this. You now have the opportunity to earn a lot more by taking advantage of the keywords and markets that have been overlooked by other marketers. This is a lot better than competing in a market that have the same old tired and overused keyword terms. With the help of Micro Niche Finder, you will be able to find a niche that you can use to get more persons interested in your affiliate products, which will ultimately help you to make more money.

The great thing about Micro Niche Finder is that there is a 100% lifetime guarantee that it comes with. This therefore means that the program is very effective, as they would not offer a lifetime guarantee if they were not confident that the program will help marketers find overlooked markets that they can earn a lot of money from.

Micro Niche Finder Review is a post from: SEO For Beginners

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1. Niche Profit Classroom Review

Internet guru Mark Ling created Affilorama, which is a type of online affiliate marketing training that is designed to help anyone get started with Internet marketing and affiliate marketing. Even though Affilorama has been around for quite some time now, today it is still very popular. However, there are a few things that you need to take into consideration before you can decide whether or not Affilorama is something that you will be able to benefit from.

Is this the Affilorama affiliate marketing training really free? – Yes it is completely free, and this has a lot of people skeptical at first. This is because they believe that the creator only wants to get their email addresses in order to do further promotion. However, once you start using the tips and information that Affilorama has to offer, you will find out that you are actually being provided with valuable information. Affilorama gives you everything that you need in order to be successful at affiliate marketing.

What can one learn from Affilorama affiliate marketing training? – During this training, you will learn a lot of detailed information and effective ways that will help you in becoming a successful affiliate marketer. For instance, you will be given detailed information about ClickBank and how you to use it properly; additionally, you will learn about some of the other affiliate networks that are out there. One of the great things about Affilorama is that it shows you how to build a system that will bring in regular traffic to all your affiliate products; this is something that every affiliate marketer should know. However, the most important thing that you will most likely learn is how to find a profitable ClickBank product, and how to implement it on your niche website. Affilorama will help you to earn a steady and regular income for a number of years to come.

Who is the Affilorama affiliate marketing training designed for? – Affilorama is designed for anyone that has a genuine interest in becoming a successful affiliate marketer or Internet marketer. Affiliate marketing is something that is capable of earning you a substantial amount of money for years to come, and Affilorama acts as your guide to success. However, if you have plans of earning millions of dollars within one month, Affilorama is not the program for you, as it is designed for those who are willing to put in the effort to earn a regular and steady income.

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If you have been wondering, the Niche Profit Classroom is a product that was developed by Alen Sultanic and Adam Short.  This is a program that will teach the users, which in this case will be you how to design up to ten pages of niche sites that will help you make anywhere from $500 all the way up to $1500 each month from the start of your operation.  This is basically a blueprint that will teach you what to do each step of the way.

With the Niche Profit Classroom, you will learn how to get top ranking on the major search engines: Bing, Google, and Yahoo, you will also learn how to generate free traffic to your websites from these search engines, and you will also learn about leveraging social media traffic.  The method that is used in this classroom has been proven to work by members who have used it before and the creators also give you their full guarantee that it will work 100% for you.

Users of the product have written reviews of using the Niche Profit Classroom for over 5 years and have bragged that they have seen great success from using the teaching methods learned here.  However, what exactly will you learn when you use the Niche Profit Classroom?

As was mentioned before, you will learn how to create up to 10 websites, which will allow you to make up to $1500 a month.  Once you have done the right setup, the money you will make will be done off autopilot; therefore, you really do not have much work to do.

You will learn how to generate free traffic from search engines by using the Proprietary Money Word Matrix software that is also designed by the same people.

You will learn how to get sales conversion of up to 10% from your funnel visitors in your option list.  The list can either be converted to an affiliate that you are promoting or your very own product.

You will also learn what you will need to do to set your niche site on autopilot but you can only do this after you have done all the ground work.

However, is the Niche Profit Classroom any different from other products of its kind?

The one thing that makes this system different from others that you have probably used before is that this is a step by step guide and all you need to do is follow the steps and you can begin making some money.

Start taking advantage of everything Niche Profit Classroom has to offer including software to help build a money making website easily, video tutorials, expert coaching, and community support!  If that’s not enough this suite offers out of the box websites including the product to promote, articles and content for the site, newsletters for your email subscribers, and professional templates.

Niche Profit Classroom Review is a post from: SEO For Beginners

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If you have been looking for the perfect SEO product, then you will want to think about using Traffic Travis by Mark Ling, an exceptional marketing affiliate.  This is a product released from the house of Affilorama and if you were wondering it is a software.  The Traffic Travis 4.0 is the latest version of this kind of software and although it has some very strong competitors, this software is not to be overlooked.

What exactly is Traffic Travis:

This is a software that you should think about using if you have an online business and want to boost traffic as is implied in the products name.  This software offers you everything in one and it is described as the perfect tool to be used for pay-per-click monitoring, search engine optimization or SEO for short, and the tool to be used for market research in general.  This software has everything you will ever need for your SEO campaigns, which makes your work a lot easier because you can get rid of every other tool that you have ever used because as was mentioned before, this is the only tool you will ever need.

Traffic Travis offers similar features as the Market Samurai software; however, this software will provide you with the same services for free, while you have to pay to use the tools that you want with Market Samurai.   This software is also very user friendly because every module you open, you will be presented with a tutorial that will teach you about this particular module and how to get the best out of it.  This tutorial feature is described as an exceptional one and people who have tried this product believe that more software needs to have this particular feature.

The Traffic Travis software will teach you just what you need to do to start your very first campaign; therefore, starting a campaign is made much easier and you will enjoy what you are doing instead of seeing it as simple work.  To create a new project with this software all you are required to do is fill out basic information and once you have done this, this software will gather the necessary information that you need to make your campaign work for you.

As you can see above, if you purchase Traffic Travis you get access to 5 bonuses which can show you how to increase your profits online.  Once you start using Traffic Travis to get highly targeted traffic to your site, you can use the bonuses to discover cool ways to monetize that traffic.

If you have an online business, then it is strongly recommended that you get the Traffic Travis software because the creators promise that you will never regret getting it and reviewers swears that you will love it.

Traffic Travis Review is a post from: SEO For Beginners

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Hey there. I am aware that you probably want to know some more about Clickbank (CB) Pirate. I have had the pleasure of using it and can tell you that, in terms of price and value, CB Pirate is a wonderful product. Read on some more and see what it is that reviews have to declare about it.

As I am no more a stranger to affiliate marketing, as soon as I found out about CB I immediately wanted to seek out the membership. When you read reviews that talk about CB Pirate like the piece I have penned, you are able to see all that it is offering to you. With all the incredible information that exists about Clickbank Pirate, it is not a surprise that consumers are taking an intense interest in this affiliate marketing area.

Let me tell you first that the cost is very reasonable. To get this kind of membership, this I believe is quite a fair price and it would prove difficult to find a deal anywhere that is better than this one. Read on to learn of a few of the stuff CB Pirate provide: Five (5) Autopilot Turnkey Packages along with squeeze pages (a new one added each month); your own CB Pirate-hosted blog; training by video which explains to you how you can endorse the turnkey packages; a wonderful support staff to answer the many and varied questions you might have.

The Simplicity of Copy and Paste

It is really a lovely thing to know that after paying for your product, the company will stick by you. This is precisely the expectation when you purchase Clickbank Pirate because a team of persons are there to provide continuous help if you ever need it. It is usually very difficult to find a product of high quality that actually works like it is supposed to. But it is guaranteed that with Clickbank Pirate you are on your way. I always hate when I get a bad deal, and that is why I am happy to share with you that this is not what happened with Clickbank Pirate. I have been satisfied with all the offering that they declared they would give. Other markets that sell membership should take a page out of CB’s book and learn from their example.

This may sound a little strange, but I found CB Pirate to be a little too simplistic. All that is required is for you to copy and paste. For newbies that desire to get going in affiliate marketing this is ideal for them.

In relation to membership, the high marks that it receives speak for themselves. You can be encouraged when you buy Clickbank Pirate. Therefore, I do not hesitate in recommending that you have a look at it right now and form your own opinion. I have shared with you how much I like and is satisfied with it, now it your turn to go and find out about it.

I hope this Clickbank Pirate review helped you decide if this copy and paste affiliate marketing method is right for you.  If you are interested in purchasing this product, click the link below to get exclusive access to bonuses.

Clickbank Pirate Review is a post from: SEO For Beginners

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An income generating program which is newly on the market is Zero Down Traffic Blueprint (ZDTB). It will help you in your efforts to end your financial stress. Oli Tee designed this program to make you real money in quick time and it is much easier than almost everything you have tried in the past. This is my sincere review.

The amount of programs that have very simple instructions has been steadily rising since increasingly more individuals are turning to the internet as a means of income. These programs are specifically designed to attract these people who are looking to make money on the internet. Many of these existing programs promise to give you a system that actually works and if what is learned is applied, then you will be sure to have success. Online entrepreneurs tell incredible stories of them banking 6-figured cash in just a very short after time applying the knowledge.

The question then is: how can you be a part of all of this achievement? Newcomers to the web or internet are provided with a blueprint in step by step format from the Zero Down Traffic Blueprint.  If these steps are followed they will start to see results of the income they want. The program helps to drive no-paying visitors to ClickBank and affiliate websites. More targeted views received by the website means higher rate of conversion to sales.

The website declares that there is not much that needs to be done to start the money making process online. You will only be required to be able to copy and paste, do some work for a few hours each day, listen to the instructions on the training video and then to do what the simple a-b-c instructions tell you to do to begin.

This is quite simple. Oli, the designer will teach his students how they can choose the right niche products to endorse and avoid the traffic exchanges and go right to tapping into the continuous flow of earnings we all wish for. Of course, this will be quite simple to set up but it will also require some amount of effort and hard work to be trained in the tactics that the program speak of.

My suggestion is that you give due diligence and talk to a live support person before you invest in this program or any other program online. Enquire of them what will be the entire cost of ownership and also if there will be any monthly or upgrade fees required before you can begin earning.

Zero Down Traffic Blueprint is a genuine program. It is very frustrating when you are searching for business online and not one of them really tell in detail what is required of you for you to make the big monies that they promise. As always, there will be a few who are successful by following the steps of the system, but of course, most will not be.

The majority will not invest the required time to view and understand the included training regarding internet marketing. No easy solutions or fixes relating to earning online exist. This takes time as well as a solid work ethic and commitment.

I hope this Zero Down Traffic Blueprint review was helped you determine if this is the type of money making software that’s right for you.  To receive a special bonus and receive a 75% discount off the retail price, click the link below!

Zero Down Traffic Blueprint Review is a post from: SEO For Beginners

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Advanced link building strategies are hard to come by these days.  One of the most beneficial types of links you can possibly build are those that your ranking competitors already have.  Finding these links is easy, obtaining them isn’t.  The key to obtaining competitor backlinks is choosing what type of links to go after.  Learn what link types we are going after, how to find them, and how to obtain them after the break.

Sharing common links with page 1 ranking competitors is a great first step to ranking right along side them or beating them. It’s pretty easy to use yahoo site explorer or open site explorer to find competitor backlinks.  The key is honing in on high PageRank, low outbound link count, easy to obtain links.  For the purposes of this guide we will be focusing on comment links.  Some search engine optimization experts look down on blog commenting but if done properly these can be extremely powerful links, especially if your competitors already have them. Now that we want these links, let’s understand the how.  As an example we will be trying to obtain high quality competitive backlinks using the keyword “buy iPhone 4s” and trying to build links to iPhone4stest.com.

Step 1: Identify your competitors

Head over to this SERP checker and enter your keyword and URL.  In this case I used “iPhone 4s” as the keyword.  The URL doesn’t really matter so you can put whatever you like.  Copy and paste the top 100 rankings URLs into Excel.  In order to use the list properly this will require some simple formatting that can easily be accomplished in excel 2007.  First paste the list into Excel.  Next you will need to utilize the “text to columns” feature seen here:

What we’ve done is use delimited text to columns utilizing a colon as the separator.  This will put your competitor list in an easy to use format.  Once you have this, paste into notepad and save as a .txt file.

Step 2: Finding competitor backlinks

For the rest of this guide it is essential to have a program called ScrapeBox, bundled with a few addons.  Google it to purchase.  In order to find competitor backlinks we’ll be using the “backlink checker” addon of Scrapebox.  Simply navigate to the addon and upload your new .txt file from step 1.

Above is a screenshot of what the program looks like while gathering all inbound links pointing to your identified competitors.

Step 3: Filtering for high PageRank and low outbound link counts

This is the most crucial step of this advanced link building strategy and separates it from other link building tactics you may have read about.  We only want competitive links from URLs with a high PageRank and a low outbound link count to ensure the highest quality links possible.  We will be using the PageRank checker and outbound link checker addons for Scrapebox to filter out potential links for quality.  Filter for PageRank and outbound link count in whichever order you like better.  If you think low outbound link counts are more important, filter that first.  Otherwise, filter by PR first depending on your goals.  See the screenshots below for these filtering capabilities in action:

Step 4a: Obtaining the links

ScrapeBox is a scraper and comment poster at it’s core.  Once we have our filtered competitive link list using the 3 previous steps, it’s time to comment on these URLs.  You can of course do this manually to ensure the highest quality but if you are strapped for time, or interns, Scrapebox will work just fine.  Set the “Name” to your keyword, in this case “buy iPhone 4s”.  The email address can be anything you choose.  The “website” is the URL that the link will be pointing to.  In this case we are using “iphone4stest.com.  In the “comments” section simply write a few comments you would like to post.  Scrapebox will automatically choose one of these randomly when posting.  You cannot use spun content, so don’t try or your comments will look like spam.  The quality of the comments you write will improve the number of competitive links you are able to obtain, however you can still obtain a large number of links with generic comments as I will demonstrate.  For the “blog list” simply upload your filtered .txt file you have from following the 3 steps above.  Test out your comments and then hit submit.  Go drink a cup of coffee, send an email, and then move on to the final step, 4b.  Here is a screenshot of these fields in Scrapebox:

Step 4b: Checking for your new competitive links

Now that you’ve posted comments on all blog posts where your competitors have links, it’s time to check how many of them are live.  We’ll be using Scrapebox’s built in link checker but you can use any link verifier you have.  Personally I check my links once a week as over time more and more comments will get approved.  With this test using “buy iphone 4s” as the keyword I submitted ~2800 comments on high PR, low outbound link count blog posts.  9 of them were auto-approve. See the screenshot below for Scrapebox’s built in link checker.

Conclusion

Targeting pages that already link to your ranked competitors is a great strategy to start to ranking for your keyword.  As you can see I built 9 links on relevant pages that are already linking to competitors.  These links are all on PR 3+ urls (URL PR not domain PR) and have less than 50 outbound links.  This success on this strategy will depend on your keywords and competition.  The sites ranking for iPhone 4s aren’t utilizing many comment links as part of their strategy.  I’ve been able to build 100′s of high PR, low OBL links in minutes depending on the competition.  It is extremely important to understand the types of links your competitors are getting.  If they aren’t getting comment links, this strategy may not work exceptionally well for you.  Make sure you are targeting link types your top ranking competitors are.  The strategy outlined in this article is tailored for comment links because they are the easiest to reverse engineer and obtain.  Remember to take time to build a variety of link types to your site.  Just utilizing one link building tactic will result in poor performance and possible Google penalties.

Have questions or comments?  Leave a comment below or send me a tweet @seolair.

How To Obtain Competitor Backlinks is a post from: SEO For Beginners

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Deadbeat Super Affiliate was released on November 2nd and created by Dan Brock. Deadbeat Super Affiliate is a course that enables you to learn how to make a good monthly income by marketing physical products on websites such as EBay and Amazon and by only spending a few hours per week. Dan Brock is famous to over deliver with good quality content. Deadbeat Super Affiliate was actually known as Profitzon and Dan Brock re-worked it and came out with a better course called Deadbeat Super Affiliate.

Deadbeat Super Affiliate – Best Features

• It includes core training, advanced training, deadbeat list training, over the shoulder videos and many written instructions in order to accompany the video. Every part comprises of many different modules in order to give the full explanation and making it understandable.
• Deadbeat Super Affiliate is comprised of thirty web themes that makes it easy to set up a fully functional site that sells Amazon or Ebay products.
• The best part of this course is that it gives a wonderful process to compare the information products when it comes to promoting them. This enables you to only promote the most profitable products.
• One of the best features of Deadbeat Super Affiliate it’s easy to use and requires no experience in internet marketing.

Description of Deadbeat Super Affiliate

Deadbeat Super Affiliate was originally called as Profitzon and was reworked by Dan Brock to make a course which is comprehensive in nature and enables you to make good amount of money from affiliate marketing websites such as Amazon and EBay. The training material comprises of a PDF guide containing various instructions and video training. Many high quality WordPress plug-ins which are designed to boost site conversion rates are also available. When you become a member you gain access to the inner circle membership of Dan. Included with this membership are monthly training materials, webinars and a one and one support which is provided by Dan himself though his community boards! You can literally ask Dan any question you want and he will answer it. This is definitely a great feature which very other courses offer.

Deadbeat Super Affiliate has core training, advanced training, deadbeat list training, over the shoulder videos and some written instructions. The core training has twenty four modules which are range from complete basics to monitoring sales and duplicating Dan’s process on a large scale. The advanced training has in total of six modules which increase sales significantly over the basic modules. The deadbeat list training helps to build a list of hungry buyers those who are ready to buy. Over the shoulder videos are included in all the modules in which Dan himself shows to promote the products in detail starting with Amazon. Written instructions are also included in all the modules along with examples provided for better explanations. The off site SEO modules and on site SEO modules are amazing in Deadbeat Super Affiliate. The SEO efforts you will need to put into these sites to rank for particular products are simple and spelled out extremely efficiently.

Deadbeat Super Affiliate has become essential for internet marketers who are just beginners or are even intermediates, teaching you to find the right product in the market and how to promote and rank it. You should get Deadbeat Super Affiliate if you want to surpass large competitors in the market, you are struggling hard to promote your products, or you want to discover the profitable untapped sources of traffic.

What do customers who bought Deadbeat Super Affiliate like me think?

Many people have used Dan Brock’s Deadbeat Super Affiliate and are highly satisfied such as Bruno Polimeni. He got this course around six months ago and says that the teaching methods of Dan are great and are easily understandable. He has already used the methods and has started to make monthly income of $600. He just spends few hours on this and does it part time and is able to earn so much. Zach Winsett has also used Deadbeat Super Affiliate says that it helped him a lot to sell products in Amazon and is fully satisfied and the best part is that it did not let him rush though the material like the other courses on the internet.

Conclusion

In order to make a sustainable living and to make easy money promoting various products, Deadbeat Super Affiliate is a great option. Dan Brock has made it extremely easy by introducing this wonderful course. This course tells how to make thousands of dollars by promoting physical products on websites such as Amazon and EBay. The most attractive feature is that you can make money just by doing a few hours work per week. If you are looking to learn how to make money online using a comprehensive course and one on one instruction, Deadbeat Super Affiliate is for you.

Still not convinced?  Order using the link above and gain special access to valuable bonuses including software for link building, premium WP themes, access to special one on one forums, and many more.

Deadbeat Super Affiliate Review is a post from: SEO For Beginners

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As a follow up to teenager Kevin Young’s highly successful original, Facebook Cash Generator 2.0 is essentially a course created online and designed to demonstrate to individuals how to earn cash with Facebook. You may be asking the question: ‘Why would someone choose Facebook as a way to make money? Now receiving more traffic and hits than Google, Facebook has and is growing in size. Having close to 6 million active users from all over the globe, an enormous market which is ready made is waiting to be captured. Facebook is a powerful and inexpensive advertising channel but first you have to learn how to do it effectively. This is where Kevin Young and Facebook Cash Generator 2 come in.

The Facebook Cash Generator 2.0 is presently being sold for a mere $37 and is limited in offer. With your purchase, you will receive a 6-course video, 30 advertising campaigns that you can just copy, a PDF documents start guide and also “Viral Facebook List Builder” which is an eight-video series.

This course instructs on how you can earn cash online by utilizing unpaid and free methods. In addition it explains ClickBank in detail and how to incorporate their merchandise with Facebook to earn cash. The course includes advertising campaigns which are automated which can be arranged to run in niches on Facebook like dating and relationships, health and fitness, entertainment, and more!

Facebook Cash Generator 2.0 is a great buy since Facebook is one the largest online marketing channels with an engaged use base. What is beautiful about Facebook is that it enables businesses to target their clientele based on their age, gender, occupation and also keywords. Experienced marketers as well as newbies will both find this an ideal opportunity to gain some knowledge regarding using this tool to earn cash and push their personal businesses forward.

If this is your absolute first experience with Facebook you can begin to go through the content on money generation on a Friday night or evening and by Sunday morning get your initial campaign set up. If you are a little bit more knowledgeable about Facebook you could get your first campaign up and running in less than a day.

But isn’t there a lot of competition on Facebook?

Certainly not. Currently, there are only a relatively small number of people who are earning cash with Facebook and this gives you the opportunity to just walk right in and start the money-making process immediately.  Very few advertisers actually utilize all of the targeting potential.  Their loss is your gain.  By hyper targeting who sees your ads you are able spend your budget much more efficiently. There are numerous niches that you can go into, making the probability of any competition between you and someone else slim or none.

Ready to get started after reading my Facebook Cash Generator 2.0 review?  Click below to get exclusive access to BONUS features which include a 6-course video and a bonus 30 advertising campaigns that are already set up!  You can use these templates in your specific niche to launch your cash generating campaign in an hour.

Facebook Cash Generator 2 Review is a post from: SEO For Beginners

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What’s the deal with Income Infuser?  Is it another get rich quick scam or a truly high quality piece of software that delivers?

Curious to see for myself, I bought it.  Read my income infuser review and discover the truth.

To begin with, what’s this Income Infuser and who founded it?

The Income Infuser system was founded by Darren Salkeld. I have not met him before and in addition, the reviews that are available on the web are not that helpful; the usual questions and comments which are not really helpful include: “Is Darren a fraud?” or “My friend has just given me permission to give access to 250 persons from my list for this amazing product”. Therefore, the product will have to prove itself.

Income Infuser – What is it?

The most ideal way to describe this product is as a system which is ‘done-for-you’ and which provides sales funnel which is ready-made. It offers you up-sell, down-sell, a squeeze page, membership site and back end product. So not much is unique or special in these offers, right?

What is the quality of the product, then?

Here is where it really starts to get attractive. Darren, along with Rick Anthony, his marketing director (who looks like David Duchovny and has a great trained presentation) declared that to produce the system, it cost them lots of thousands of dollars.  You will believe them when you take a look at the system.

Their production is far beyond what the regular Internet Marketer having a typical budget (i.e. not much) could even wish to produce; more than ever if your credit card has been maxed out on those other Guru stuff. On each page there are sales messages of professional levels and graphics of high quality. In a remarkably way, the system flows smoothly from one page to the next, from one offer to the next.  It is definitely designed to transform.

When the customer signs up, what does he/she find? I will tell you that even if you are a free member you will not be disappointed. A video course which is valued at $97, is offered for free and loaded with content of extreme value. As soon as you get inside, you will find a number of options that have been upgraded and all designed to help you make money as well as giving great value to your customer.

So I’m sure everyone reading Income Infuser reviews wants to know: Is everything truly done for you?  The answer is both yes and no.

‘Yes’ answers the part about all the web pages, graphic stuff and so forth; this was done for you and all is there to provide you with uninterrupted sales funnel.

‘No’ speaks to the bit of responsibility you have to get the system started. However, the videos with instructions from the support website are extremely clear and helpful. And the use of this instruction video is actually what set apart Income Infuser from almost all other ‘done-for-you’ or Turnkey systems. The instructions are logically laid out and if your knowledge of the internet is only basic, installation will still not be a problem.

Ready to give Income Infuser a try for yourself?  Click the link below and gain exclusive access to special training videos and member content that will help you get the most out of income infuser while minimizing your work.

Income Infuser Review is a post from: SEO For Beginners

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A detailed infographic dropped yesterday which outlines advanced SEO tactics.  The chart was developed and sponsored by Response Mine Interactive, a digital customer acquisition and lead generation company.  This SEO tactics chart focuses on the 4 key areas of search engine optimization including keyword selection, on-site, off-site, and reporting/analysis. Check it out below!  If you like it please promote it using the following URL: ttp://bit.ly/oQQHKC

Here is a summary of the SEO Tactics depicted in the chart:

Keywords

Search Volume, User Intent, Business Impact, and Relevance.

On-Site Optimization

Content – Meta Tags, Relevancy & Quality, Code to Content Ration, Keyword Density, and Text vs. Images

Technical Concerns – 404/500 errors, Robots.txt, Site Performance, and JavaScript/Flash Use

Site Structure & Internal Linking – Breadcrumbs, Canonical URLs, Header/Footer Links, Internal Link Anchor Text, and Sitemaps

External Influences/Off-Site

Social Media Reach, Link Bait Campaigns, Video Creation and Submission, Press Releases, Feeder/Microsites, Website Theme Creation, Article Promotion, RSS Feeds, Blog Commenting, Directories/Forums, and Guest Blog Posts

Reporting & Analytics

Industry Analysis – Market Opportunity, Competitive Analysis, and Organic Market Share

External Influences/Off-Site – Social Media Authority, Rankings, and External & Deep Links

Engagement & KPI’s – Conversions, Traffic Lift, Pages Per Visit, Bounce Rate, and User Behavior & Funnels

SEO Tactics Chart is a post from: SEO For Beginners

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So many of us have spent countless hours reading the advice of esteemed link building legends such as Eric Ward.  Time after time we are told what tactics we should avoid and are left frustrated that we don’t have a new link building method to go experiment with.  Sound familiar?

Here is the latest “advice” from Eric Ward over on Search Engine Land.  In the article Eric talks about the sheer quantity of businesses out there that shouldn’t be on the web.  He points out that these companies rely on search engines as their only source of online traffic.  He continues to speak to the link building tactics that you shouldn’t engage in (sound familiar?) leaving readers like Zac Sullivan (@XakSullivan) making comments like…

“I’d like to hear more specific, positive recommendations for things to-do rather than things not-to-do, though that is good to know as well.” Well Zac, I’m not Eric Ward.  I don’t hide link building tactics that the pros use.  In fact I’m here to show you exactly how to obtain links like Eric Ward.  I will be using the exact example that Eric spoke to in his Search Engine Land post.  The example is of course KBB.com (Kelley Blue Book) rankings #1 for “used car prices”.  Now Kelley Blue Book is the offline authority, first to mind company when anyone thinks of used car prices.  They are also linked to from thousands of auto dealerships and car websites naturally.  Ignore all that.  According to Eric Ward, and every SEO agrees, you need links from “subject-specific legitimate organizations with websites that exist not for SEO reasons”.  Take a look at the example given, the Cape Cod Classic Car Club.  Zac, Eric is telling you to build links like these!  Indeed this is one of the methods that he has relied on over his link building career.  Today I will show you how to link build like Eric Ward.

But first I’d like to point out that his example of an excellent link is on a site that sells links! See the screen shot below.  I guess you don’t have to check for paid links before building links on the domain.

Anyway…building links from “smaller, subject-specific legitimate organizations with websites that exist not for SEO reasons” can be simplified into 4 easy steps.

Step 1: Utilize advanced search parameters to find these subject specific websites.   A simple one that works well is “intitle:”keyword” inurl:”links”.  He is a screen grab using “classic car” as the keyword.

As you can see there are 3,310 websites you can target using just this one keyword!

Step 2: Use your favorite scraper to compile a list of all the URLS. I personally use Scrapebox for this.  No I don’t use this to comment spam

Step 3: Visit the sites and obtain the email address of the decision maker (Eric points out that webmaster@ emails rarely convert and I agree.)

I will use the first URL in the advanced search parameter above as my example. As you can see below, the webmaster provides not only his email, but also 2 phone numbers as well!  (Most sites that have “/links” pages were created awhile ago before online privacy concerns.)

Step 4a: Email the webmaster a link request.  This is by far the hardest step and it more complicated than most people make it.  While I believe this overall strategy is very elementary, this step is not.  People invest 100′s of hours testing link request emails and templates.  The key here is conversion obviously.  So what do you say in your link request?  The two most important things are to stand out and communicate your value add.  Most webmasters who broadcast their email addresses publicly get a lot of emails.  Why should they open yours? It starts with a title and intro that stands out.  Why should they add your company link on their page?  This is where the value add comes into play.  Now with Eric’s example of Kelley Blue Book, it is pretty darn easy to get a car site to link KBB.  It’s almost as easy as getting a home improvement site to link to Home Depot! Here are some old but great posts on how to write a link request: Stuntdubl, Good old Rand Fishkin (aka I am white hat!), ClickZ, SoloSEO, and Search Engine Journal.

Step 4b: This added step is for those who want to mimic Eric Ward to the extreme.  This step takes more time but the success rate can be higher.  You will not be using link request emails at all.  You will only be using Whois, the phone book, and your phone!  The first step is to try to find a phone number of the person who registered the domain.  This is not ideal but it’s the quickest.  I’ll use the same example from above.  Here is the Whois registrant:

Notice how the phone number and email match what I was able to find on their site.  Most of these older sites will not have their information protected because they aren’t experts at doing things online.  Now this isn’t the most extreme Eric Ward link building method.  So what is it, you ask?  First you will need to narrow the list you scraped earlier to only those sites that exist offline.  Like Eric has said, we are looking for “legitimate organizations with websites that exist not for SEO reasons”.  Only those organizations who exist offline (The Cape Cod Car Club), should be targeted.  Use your phone book or Yellow Pages to find the listing.  Here is the Yellow Book listing for the above example:

Again, the information matches. Simply call the number above and inquire about the website ,what the organization is about, and the links/resources page.  Are they looking for additional resources that add value for their members or users?  If so you have a great company to suggest…your client.

Why does this strategy work? I know what you are thinking…all the above posts are 3-10 years old.  You’ve heard about this as a link building tactic before.  What is the big deal?  The big deal is that this strategy if executed properly still has an amazing effect…so amazing in fact that Eric Ward decided to talk about it in his latest post over on Search Engine Land.  It works because of the following:

1. The domains are contextually relevant. (Duh?)

2. These domains and pages are usually old.

3. “smaller, subject-specific legitimate organizations with websites that exist not for SEO reasons” are seen as extremely credible.

Try using this strategy and changing up the advanced search parameters to find the most relevant sites possible.  For an added bonus, try link building to the /links pages on other people’s domains.  Now your stepping up into the league of “link laundering”.  More on that in my next post.

Link Build Like Eric Ward In 4 Easy Steps is a post from: SEO For Beginners

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Welcome the first installment of the new SEO Lair series, SEO mysteries solved.  We about to begin on an epic journey, uncovering the webs most unsolved SEO mysteries.  Some will be easy and almost obvious, like today’s topic – Why is Google changing my title tags?  Others will be much more complex.  Let’s solve an SEO mystery, shall we?

The inspiration for today’s on changing title tags comes from various posts across the inter webs of SEOs freaking out because Google is changing some of their title tags.  I found the first post yesterday on SE Watch.  Here is a quote from the posts which sums up the purpose of all these “freak out” posts: “SEOs are getting frustrated.”  Who’s frustrated you may ask?  Well the respected community over at Webmaster World have something to say.  So does David Malmborg from SEO.com and Bill Hartzer on his search engine marketing blog.  The opinion and concerns of the community are two fold:

1. Why does Google have the right to change my title tags from what I decide?  A.K.A who is Google to determine relevancy?

2. What is the point of the title tag anymore if Google is just going to determine it automatically?  A.K.A why waste time optimizing it?  Should we simply focus our efforts on on-page elements and off-site work?

The answers to these questions aren’t of immediate concern because the mystery lies else where. How is Google determining a relevant title tag for my page? Many SEOs have theories which are all valid.  Could they be pulling this from on-page content?  What about heading tags or linking anchor text?  Maybe it’s pulling from DMOZ?  Let me pose a question.  Why ask HOW when you can ask WHY? If you can prevent Google from choosing the title tags for all of your pages, does it really matter how they are doing it?  It may have far reaching implications down the line, but for now – let’s focus on the SEO mystery: WHY is Google changing my title tags?

The answer to this mystery is simple.  Let’s turn to an esteemed Google resource (No it’s not Matt Cutts, lol) – Google Webmaster Central. I quote from this post: ““Make sure that each page on your site has a useful and descriptive page title (contained within the title tags). If a title tag is missing, or if the same title tag is used for many different pages, Google may use other text we find on the page. The HTML suggestions page in Webmaster Tools lists pages where Google has detected missing or problematic title tags. (To see this page, click Diagnostics in the left-hand menu of the site Dashboard. Then click HTML suggestions.)”

The answer to our SEO mystery is right there in bold.  Google will only change your title tags if they aren’t unique enough or if you aren’t using them.  But wait, there’s more from John Mueller via Google Webmaster Central: “In general, when we run across titles that appear to be sub-optimal, we may choose to rewrite them in the search results. This could happen when the titles are particularly short, shared across large parts of your site or appear to be mostly a collection of keywords. One thing you can do to help prevent this is to make sure that your titles and descriptions are relevant, unique and compelling, without being “stuffed” with too much boilerplate text across your site.”

There you have it – the final piece to the puzzle in bold.  In summary here is why Google is deciding what your title tags should be: They don’t exist, they are too short, they are duplicated across your site, and/or they are too full of keyword spam. Let’s examine how to check if you are at risk of being a victim of Google policing your own website.

First you need Google Webmaster Tools verified.  If you are an SEO beginner do this immediately, go go.  Now on to the real steps (Get ready, they are really HARD!)

1. Click on “Diagnostics”, then click on “HTML suggestions”.

2. Look for the following:

3. Look at the list of potential factors that put  you at risk.  Clicking on the problems will tell you EXACTLY which urls you need to clean up.

“Non-informative title tags” is Google’s way of saying “keyword spam”.

That’s all she wrote folks.  It’s really that easy.  If your site has no issues with its title tags you will see the following message:

Google should not be re-writing your title tags for any reason if you see this message. Congratulations!  You now control your own site.

How Google is re-writing title tags is a very interesting subject.  I’m very excited about reading research about different ideas.  It’s going to have longer term implications and will uncover more about how Google views web pages, thus making it easier for smart people to be better at SEO.  If you are doing any research around this, please post a comment and I will make sure to show you some link love in this post!

SEO Mystery Solved: Why is Google Changing my Title Tags? is a post from: SEO For Beginners

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You can’t pull up a search engine news feed and ignore the overwhelming amount of posts regarding Google Instant Preview (GIP).  Almost every post I’ve read on the issue praises Google and speaks to the benefits of Google Instant Preview (GIP).  Some go into more detail then others.  Here’s just a small sample of claims about GIP I’ve read over the past few days…”Google Instant Preview may just shake up web design forever”. GIP is a “weapon” that Google will use to fight Facebook for internet traffic. GIP can “improve your SEO rankings”. GIP could potentially be “more important than Google Instant itself”.

Before everyone runs out and increases their retainers for a site redesign, let’s examine Google Instant Preview (GIP) a little more closely.The following is information about GIP right from Google’s own blog:  ”Instant Preview does not change our search algorithm or ranking in any way. It’s the same results, in the same order. There is also no change to how clicks are tracked.”  You heard it right from the horses mouth folks…Google Instant Preview changes nothing.  Or does it?

GIP gives users the ability to preview a website before clicking through and actually visiting it.  The one thing Google Instant Preview changes, potentially, is the CTR of the given search result.  Aside from the title tag, description tag, and URL, GIP adds a third component that effects CTR.  This is of course if the user chooses to actually click for the Google Preview.

Let’s talk about the preview’s potential effect on search result CTRs.

Users go online for 1 of 3 reasons:

1. make a purchase

2. information (purchase related or otherwise)

3. entertainment

What users want is to be able to tell if the site they are about to click on serves the need that is making them execute the search in the first place.  In other words, does this site enable me to do what I intended?  If the answer is yes, they will click on the result.  If you are optimizing your title tags, description tags, and URLs properly the user should be able to tell what intent your site fulfills.  For example – Is this an e-commerce site or an information site?  Can I watch videos or see images on this site?

Let’s go back to the intent of the search.  Users want the search result to match the intent of their search.  If I’m searching for “ink” for my printer, I obviously don’t want the IMDB listing for the movie Ink or a news article about an ink cartridge bomber.  I want an e-commerce site that sells ink cartridges.  Google Instant Preview gives users the ability to see if the website matches their intent.  But wait, I just figured out if the results matched my intent for “ink” and I wasn’t even using GIP!?!?! Amazing.

Should you ignore Google Instant Preview? Absolutely not.  You want your homepage to be clean and portray what your site is about.  The point is that you should have been doing that WAY before GIP was released.

Google Instant itself is a much broader change that is actually effecting search engine marketing metrics.  THAT is where your efforts should be focused.  I ran across a study from Marin, via the PPC Blog, which talks about the effects of Google Instant on Paid Search Ads.  The study revealed a 9% increase in impressions, a 5% increase in clicks, and a 2% increase in campaign spend in reaction to Google Instant.  THAT my friends is game changing stuff, not a simple preview that both Bing and Ask have already implemented.  If you’re interested in learning more about it’s impact on paid search and SEO visit Response Mine’s POV on Google Instant. (Shameless plug, I know).

Shockingly the changes outlined in the Marin study mean Google is making more money off of Google Instant.  Interestingly enough, everything Google does is an effort to make more money.  Providing the best user experience is just a means of dominating market share to, you guessed it, make money.

So at the end of the day, invest YOUR money in optimizing for Google Instant and leave Google Instant Preview for later.  If your homepage needs a refresh, it wouldn’t hurt to redesign it in conjunction with GIP.  Redesign because it will effect the user experience once they click through to your site, not to “optimize for Google Preview”.  You’ll see a much greater impact on your bottom line if you do.

Google’s “Instant Preview” Changes Nothing is a post from: SEO For Beginners

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The days of the one domain internet are over.  More and more webmasters have multiple domains and try to leverage their strength in numbers in order to achieve high search engine rankings.  Over at the good old WebmasterWorld SEO forum, more and more users are asking for information on how to leverage multiple domains through a strategy called cross linking.  The most common implementation of this strategy is to link to the other sites you own via the footer.  You can see plenty examples of this in large corporations like Proctor & Gamble who have multiple brands.  These big brands sometimes receive a free pass for strategies like this where normal sites would be penalized in some cases.  For us “small timers” a simple footer link just doesn’t cut it anymore.  So how can webmasters that own multiple domains link them together for better rankings and no penalty?  The answer is below the fold…

This guide is intended to show you how to keep your domains separate in the eyes of the search engines.  It focuses solely on reducing affiliations between sites.  HOW you choose to cross link your domains once that is achieved is up to you.  Two most commonly practiced strategies are footer/sidebar links and in-content deep linking.  Let’s take a look at the main ways search engines create affiliations between domains so we can eliminate them.

IP Address – This is perhaps the most obvious and often thought of signal that creates affiliation.  Each domain you plan on linking together needs to be on its own unique C-Block or C-Class.  You may be able to get away with 1 or 2 being on the same IP, but the more unique the better.

Whois Information - Whois stores publicly available information on who domains are registered to.  Let me emphasize that this information is publicly available, even to Google.  In order to steer clear of affiliation, the domains you plan on cross linking need to be registered to different entities or people.  An easy and common work around is to enable privacy with your registrar so that your information will be kept private.  While this is the best option it comes with a cost, especially if your have a large number of domains.

Link Affiliation – Where your external links come from matters especially when trying to hide affiliation.  This signal really needs to be abused for the search engines to catch it, but I’ve seen it happen.  There is definitely some sort of percentage threshold in Google’s Algorithm to trigger this, but I obviously can’t say for sure.  The basic idea here is as follows:  If everywhere there is a link to site A there is also a link to site B, it is becomes pretty obvious that site A and site B are affiliated.  This is especially true if the links appear near each other on the page and the anchor text is always the same.  Ex. If the link to site A is always “toys” and the link to site B is always “rocking chairs”, it creates an even more clear affiliation.  In order to avoid this, never link build to two of your domains at once.  Changing up the type of links you are building across multiple domains can also help.  If you are buying links, never buy 2 links on the same site.

Site Structure – This is one of the more ignored affiliation signals.  First let’s start with the site structure.  None of the domains should use the same template or even look the same visually.  Obviously the fewer sites in your network, the more separation.  You don’t need 1000 templates if you have 1000 domains .  The layout of the sites should also be unique.  Don’t use the same widgets and/or plugins on every domain.  Don’t always have the widget bar on the right or left etc…

Site Architecture – The way files and URLs are organized is also a huge affiliation signal for the search engines.  For example, if all of your image directories are in the same location this can tip the engines off.  URL structures (which follow directory structures) should also be unique.  If you use the same categories, sub categories, etc… across multiple domains, the search engines will translate that as potential affiliation.  Link architecture is also a key affiliation factor.  If your navigation links are the same across all sites and/or your footers all link to the same 3 authoritative sites, you are creating affiliation.

These precautions are slightly paranoid and should be taken with a grain of salt.  You do not have to follow all of these recommendations in order to successfully cross link your domains; However,  taking these precautions will make it almost impossible for you to get caught.  You may even reach your dreams of Google Domination (Austin Powers Style) The two most important factors are the  unique C-Class IP and different/private registration.  Focus on these if you are crunched for time.

Finally I’d like to touch on 2 factors which people THINK create affiliation when in fact they do not.  Let’s call these cross linking affiliation myths.

Affiliation Myth #1: Registrars have to be spread out and/or different.  This is SO no true.  Think about how many people use GoDaddy as their registrar.  If the search engines use this to create affiliation, how could people using Godaddy link to each other safely?  While you do need to have a more than 1 or 2 links to create separation, this method is too much of a broad stroke approach to be successful.

Affiliation Myth #2: You must use multiple Name Servers.  The is false for the same reason as myth #1.  How many sites out there have this as their name server: ns1.bluehost.com? The simple answer is ALOT.  Again, this is too broad stroke to work on a large scale such as, I don’t know, the internet .

Cross Linking Guide: How To Not Get Caught is a post from: SEO For Beginners

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As we’ve no doubt learned by now, guest blogging is one of the best ways to get more exposure and links for your website. Not is it almost 100% Google-friendly, but it allows you to tap into another blogger’s established network and perhaps take advantage of their high PR website. The person who hosts your guest blog post hopefully gets your high-quality and original content to offer to their readers and keep them interested in returning to their site.

Deciding that you WANT to guest post and finding a place to guest post are two very different things, however, and having some great content for distribution is only half the battle. You can write a fantastic article and be stuck with absolutely no place to put it. You may firmly believe that your content is deserving of a home on a highly trafficked blog with great PR and loyal readers, and perhaps there’s even such a blog out there, just waiting for content like yours, but if you can’t find it, then your fantastic guest post will be doomed to obscurity. How can this problem be addressed? How can we find great places to post our content? We can’t always count on friends or colleagues to have blogs for us to post our content to (big shout out to SeoLair!).

One of the first things I would suggest trying is a website called Topsy. Topsy describes itself as a search engine for Twitter. If you do a search on Topsy for any topic, you can find websites that have been popular on Twitter in a certain period of time for that topic. These websites have a great social reach and would be ideal places to ask for a guest blog post. Your request doesn’t have to be a difficult thing. Send the author of the blog a direct message, introduce yourself, explain what you have to offer and why you think a guest blog post would be mutually advantageous.

Topsy isn’t the only place you can search for potential blog posting partners. Another good location you can use is Google Alerts. Google Alerts allows you to scour the web for certain topics or keywords. When these words or topics get mentioned, Google will compile a list of the websites that mentioned the very thing you were hoping to guest post about. These are all great locations for potential guest blog posts. Sometimes you don’t even have to send a ‘cold-call’ type of email. Many bloggers already have systems for guest-blogging already set up and in place. Some even are willing to pay for reliable writers of quality content.

You can also always look around on forums and portals pertaining to your topic of interest. Chances are, if you have a passion for something, someone has made a forum centered around your topic. Try searching for your topic in Google plus the words “forum”, “blog”, or “message board”. Chances are, you’ll find lots of like-minded individuals who might be willing to exchange guest blog posts so you can tap into each others’ social networks and readers.

Without a doubt, however, the absolute best way to find a place to host guest content is at My Blog Guest. My Blog Guest is a relatively new community (just 8 months old) of bloggers who meet on a forum to exchange guest blog posts. The community has been kept relatively small because of the high quality demanded by blog authors on the website; if you are hoping to get your spammy or poorly written guest content featured by bloggers on the forum, you’d better think again. This is just the perfect resource for identifying bloggers in similar niches that you can be totally sure are actively seeking the content you’ve written. And hey, if you are a blogger and you are having trouble updating your blog as often as you want, why not head on over to My Blog Guest and see if you can score a quality guest blogger eager for their content to reach your audience?

My Blog Guest is a totally free service, although it does have a premium membership that allows certain extra additional features, but currently, these features are more like conveniences than actual necessities. In addition to the open forums where bloggers and content writers meet to exchange articles, there’s a jobs board where various paid writing opportunities can be posted and an open articles forum where anyone can submit conent for consideration (although only premium members can claim content from there). It’s still managed by just a handful of moderators and the community has stayed so small that the standards have stayed high and the riff-raff have been kept out. I hope that if you read this and decide to join our guest-blogging community, you will espouse similar high standards for your own conduct.

David Fishman is a blogger and internet marketing enthusiast from Atlanta, GA. In his spare time, he likes to blog about his interests, which recently involve cooking and food preparation and specifically, how to make sushi.

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3 Great Ways to Find Guest Blog Partners is a post from: SEO For Beginners

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I’ve been reading a lot of fellow SEO blogs lately.  What I’ve noticed is that while link building is still a hot topic, most of the posts discuss link building tactics.  Most SEOs know where to start when link building but aren’t sure how to set their expectations.  Hopefully with the help of this link building expectations formula, you will be able to properly set link building expectations for your clients, for your employees, and for yourself.  Let’s get started!Setting expectations when doing most SEO activities is key to success.  This especially rings true when you are working for a client who demands to know how long it will be before xyz is accomplished.  Based on the type of link building tactics this time table will change.  This is where the link building expectations formula comes into play:

Time * Cost * Quality = Link Building Expectations

Included in the link building expectations formula are three variables.  When choosing the type of link building tactic to engage in, remember you can ONLY CHOOSE TWO variables.  For example if you want the link building to be done quickly and be high quality, it is going expensive.  Here are some conclusions that come out of the formula:

1. If the link building is inexpensive and high quality, it is going to take a lot of TIME.

2. If the link building is quick and cheap, it’s going to be LOW QUALITY.

3. If the link building is quick and high quality, it’s going to be EXPENSIVE.

Paid links are a different animal.  Only some forms of paid link building fit this model.  For the purposes of this guide, we’re only focusing on organic link building.  I’m working on an extensive high quality paid link building guide.  How to set expectations for paid links will be covered in that guide, so check back later!

Below are some examples of link building tactics that fit the link building expectations formula above.  Use these examples to help set your expectations when engaging in various link building tactics.  If you don’t see a link building tactic you use on a regular basis, post a comment so we can set some expectations for it!

High Quality and Inexpensive, yet Time Consuming: Link bait pieces, Guest blog posts, High PR micro/feeder sites.

Quick and Cheap, yet Low Quality: Article link building, directories, forum and blog commenting, free press release distribution, video link building, link exchanges.

Quick and High Quality, yet Expensive: Premium press release distribution, some paid links, sponsored reviews.

Just as a reminder, you can only have TWO of the three variables in the formula:

Time * Cost * Quality = Link Building Expectations.

There are a few, I mean very few, link building tactics that are cheap, high quality, and quick. I can think of only one off the top of my head. The people who know what those are won’t tell you so you’ll just have to go experiment!

Link Building Expectations Formula is a post from: SEO For Beginners

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