Building your links is of high importance for any IM project or campaign. Your website’s ultimate position in the search engines will come from the quality of your backlinks. If you’re not getting relevant backlinks, your site will suffer from a lack of quality search engine traffic. In their zeal to acquire backlinks, a lot of marketers commit costly errors in the process. Sometimes the consequences are high, even though the mistakes seem trivial. If you want to maintain a long term relationship with the search engines and keep them happy, then you need to avoid the mistakes that we are about to discuss.
Failing to check for the “no follow” tag is something a lot of marketers forget about, or don’t know. When a link is ‘no follow,’ the engine spiders will not follow that link – but in a certain way. So if you go on a page that has this attribute on it and post your link, it won’t count towards the link juice you’re trying to get, which means your efforts would simply fail. It’s smart to check the page before posting any links to make sure it is a “follow” link.
Some link exchanges provide link building services, but not all of them are honest. Link exchange services are white hat in nature and can still work, but not all of them are worth your time and effort. The usual scam scenario is you’ll buy a link, then your link is removed later or they have the “no follow” tag in place. Be sure to validate your links in the future, and be sure you’re using a reputable link exchange dealer.
The second mistake is getting high quality backlinks that have irrelevant anchor texts. Useless anchor text will not help you with SEO, and it will not help your popularity either. Having targeted keywords in the anchor text is important. Using keywords in your linking anchor text that are not relevant to your site will only hurt you. It is not correct to think the only important thing is the backlink and not the anchor text. Your keywords in your anchor text will have an impact on your rankings, as well. The most powerful approach is to decide what keywords you wish to rank for, then use them in backlink anchor text. If you want to make sure your links are only the best and from high quality relevant sites, be careful about what you’re doing and remember this article. Proceed slowly and with caution. Use the best practices and some common sense. And that will deliver the results you want.
Related posts:
- Link Building Mistakes Can Ruin Your Strategy
- My Birthday Link Building Wish
- Link Building Expectations Formula
- Why SEO Link Building Is So Important
- Backlink Magic: Great Tips For Effective Link Building