I’ve been reading a lot of fellow SEO blogs lately. What I’ve noticed is that while link building is still a hot topic, most of the posts discuss link building tactics. Most SEOs know where to start when link building but aren’t sure how to set their expectations. Hopefully with the help of this link building expectations formula, you will be able to properly set link building expectations for your clients, for your employees, and for yourself. Let’s get started! Read the rest of this entry »
Archive for the ‘Slider’ Category
Link Building Expectations Formula
On August - 9 - 2010
Google OneBox – Integrated Search Optimization
On July - 24 - 2010
So what am I referring to when I say Google One Box? For those of you who aren’t aware, OneBox is the term Google assigned to the search feature update that integrated its organic results (i.e. traditional Google Search) with results from other areas of search (like Video or Images). These OneBox results are tripped off when they are judged by Google to be relevant to the organic search performed by the user. They can take the place of any individual listing on the organic search results page, but will usually be force-added to the 1st position.
Sure-fire ways to force a OneBox listing are using the words “picture” or “photo” (which will force a Google Images OneBox result), the words “video” or “film clip” (which will force a Google Video OneBox listing) or the words “buy” or “purchase” which will force a Google Product Search result.
Ways To Reduce Your Web Page Load Time
On May - 7 - 2010
Reduce Web Page Load Times
After the announcement of Google’s newest ranking factor, web page load time, webmasters are looking for ways to speed up their site. While developers and web designers usually know where to look to improve their page speed, this can be a daunting task for SEOs with a minimal technical background. Below is a list of factors that can affect your web page load time, what they mean, and how to fix them. See them below the fold.
Google Vs. Bing: Search Engine Wars – Part 1
On April - 2 - 2010
Google Vs. Bing
With the seemingly global approval of the Bing/Yahoo search deal comes the start of a long lasting battle. The search engine wars between Google and Bing have truly begun. Now of course the search engine war has been going on since the idea of anyone making money online, but this recent deal has escalated things to a new level. Once the implementation of the Bing/Yahoo search deal occurs sometime in Q4 (ppc interface integration is scheduled to take place in middle October), the search engine wars will really heat up. Google has a majority of the market by far with Bing sitting somewhere between 7-10% depending on whose numbers you look at. In Q4 of this year Bing will most likely represent about 26-28% market share, significantly more than they currently have. At the same time, Google is not only trying to hold steady but grow their market lead. Some people are under the impression that Google is willing to bleed market share to Bing or that Google isn’t afraid of Bing. To those I tell you – Google’s stock price is currently trading at $566/share. Google is paying very close attention to every move that Bing is making and counter-acting accordingly. The purpose of the Google Vs. Bing Search Engine Wars series is to document various strategic moves each search engine is making in order to capture your searches. Read the rest of this entry »
Recent 404 Error News: Know The Truth & Profit
On March - 30 - 2010
404 Error News
I’ve been reading a lot of buzz lately on various SEO blogs about 404 errors. In case you haven’t heard, many SEO news sources are pointing to a recent webmaster help thread where Googler “JohnMu” states that having a large number of 404 errors on your site “doesn’t hurt you”. I thought it was imperative to clarify some misinterpretations of this news, especially by beginners. What I’m afraid of is people reading this news and simply not paying attention to 404 errors on their site. By themselves 404 errors “don’t hurt you”, this is absolutely true. It is important, however, to understand how 404 errors effect your site and how you can monitor them to actually improve SEO performance. Yes, you heard correct…improve your SEO.