It goes without saying that you need a strong online presence to be successful on the web. To get the kind of coveted first page SERPs essential for driving traffic towards your site, it is necessary to set in place a solid marketing strategy. Both paid search management (PPC) and search engine optimisation (SEO), can help drive your site’s URL up the search engines, but which is the most effective approach? Your choice should depend on what kind of business you have, but there are a few pros and cons of each that may influence your decision. Read the rest of this entry »
Archive for the ‘SEO For Beginners’ Category
Blogging is a very fundamental part of websites – easily accounting for the majority of websites on the web today. In current times, WordPress is a blogging tool that has a carved a sizeable count of those blogs because of the impact the revolutionary platform has had on blogging. The fact is, millions are blogging and many of them are blogging with WordPress.
Having a professionally-built blog is undoubtedly the best option, it’s not always possible. There are many factors and aspects to focus on if you want to come up with a professional blog. The design of your blog is very important and it is what will decide if your site is going to be a success or not. Read the rest of this entry »
Late in March 2012, Google rolled out over 50 algorithm changes. The volume of changes coming from the search engine giant in recent months has been unprecedented. For those who don’t follow every algorithm announcement with extreme diligence, understanding the impact of these changes can be daunting. Continue reading to identify the changes that actually impact your SEO efforts. Learn how to tweak your SEO strategy and stay on the cutting edge of Google algorithm changes. Read the rest of this entry »
So many of us have spent countless hours reading the advice of esteemed link building legends such as Eric Ward. Time after time we are told what tactics we should avoid and are left frustrated that we don’t have a new link building method to go experiment with. Sound familiar?
Welcome the first installment of the new SEO Lair series, SEO mysteries solved. We about to begin on an epic journey, uncovering the webs most unsolved SEO mysteries. Some will be easy and almost obvious, like today’s topic – Why is Google changing my title tags? Others will be much more complex. Let’s solve an SEO mystery, shall we?