Search Engine Optimization (SEO) is the process of making a web page rank well, either passively or organically, in the search engine listings. This might sound too good to be true but it really does work provided that you understand and apply the basic principles of SEO.
One of the most important SEO principles is the tailoring of a page to a particular keyword which will, if done properly, make that page be noticed and then be selected by the searcher ahead of any other page. Page content is, therefore, the key to the popularity (and therefore, success) of any web page. And you will never sell anything unless you have good visitor numbers to your web pages. Search engines use secret algorithms, as we have seen, to trawl the internet and find web pages that seem to meet a particular search query. Being secret it is clearly impossible to know the exact formulas they use but it is possible to guess the approximate methods employed. This has come mainly from trial and error, but that is sufficient to build a good picture of the process needed to rank a page successfully. Read the rest of this entry »