404 Error News
I’ve been reading a lot of buzz lately on various SEO blogs about 404 errors. In case you haven’t heard, many SEO news sources are pointing to a recent webmaster help thread where Googler “JohnMu” states that having a large number of 404 errors on your site “doesn’t hurt you”. I thought it was imperative to clarify some misinterpretations of this news, especially by beginners. What I’m afraid of is people reading this news and simply not paying attention to 404 errors on their site. By themselves 404 errors “don’t hurt you”, this is absolutely true. It is important, however, to understand how 404 errors effect your site and how you can monitor them to actually improve SEO performance. Yes, you heard correct…improve your SEO.
. There is; however, another reason to celebrate – My Birthday. In the last week I’ve started a mission to rank for my name, George Fischer. The problem, I quickly discovered, is that my name also happens to be the name of an international piping company who also happens to have the domain. This company also has tons of viral content that ranks in additional to circa 18,000 links to the home page and about 5,000 deep links. As you can see I have a tall order in front of me.