Seo Lair | Seo For Beginners | Technology

SEO vs. PPC

There are always people in the digital marketing world that like to debate which channel is the best, SEO or PPC.  Although this question is very complex and could be split up into sub sections (better for what?), I have come up with a list of 10 reasons why SEO is better than PPC.  Now this is not an official opinion on which is better.  Both are good for different things, however, if I had to defend SEO this would be my reasoning…

10. SEO is not advertising- Two thirds of Americans object to online tracking. (See Article Here)  It is safe to assume that same 2/3 would also object to that information being used to better serve online ads.  SEO is not seen as advertising but rather an organic result to a search.  PPC is seen as exactly what it is, advertising.  While this could be a benefit if the user is far enough along in the buying cycle, in general it is not.

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LG W2353V Review

I recently decided it was time for a monitor upgrade.  For the past 4 years I have been using the Hanns-G HN199D.  It was an excellent monitor, with no problems to speak of.  There were a few key features I was looking for in a monitor that the Hanns-G lacked:  Full HD resolution, HDMI inputs, and Widescreen.  The LG W2353V monitor has those and more.  Please  read on and check out my LG W2353V review.

First let’s check out the pros and cons of the LG W2353V monitor:

LG W2353V Pros: Full HD Resolution:  This is excellent for Gaming and watching movies.  Paired with a good graphics card, this monitor delivers stunning realism and performance in gaming and produces great quality when watching movies.  I was especially impressed with this monitor when it came to watching streaming internet videos on Youtube, Hulu, etc…

High Contrast Ratio: The LG W2353V has an extremely high digital fine contrast ratio of 50,000 to 1.  This was one of the highest contrast ratios I could find in a monitor, especially for the price.  This contrast ratio leads to an additional sharpness and color definition.

Response Time:  The response time on this monitor is 2ms.  This is amazing for gaming including first person shooters and sports games, as well as for streaming Full HD quality video over the internet.

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Be An SEO CHampion

Everyone wants to be the champ. In terms of professional SEO this means delivering results based on success metrics. These are usually things like SEO revenue, organic leads, etc…Whatever your SEO goals are, achieving high rankings for relevant/high converting keywords is always a supporting metric- sometimes the primary one.

The SEO champs are those who are keen to Google’s algorithm and act accordingly. With over 300 factors in Google’s Algorithm, this can be a daunting task. A good starting point is to figure out which factors are the most influential and develop your SEO strategies with those ranking factors in mind. But its not all about optimizing for the top ranking factors.

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SEO Core Metrics

I was recently asked the following question by someone in the SEO community: “How can I show value if traffic and rankings aren’t increasing?”

Many SEOs tend to focus on what I would consider “core seo metrics”, meaning rankings, traffic, and other client specific KPI’s such as leads, revenue, etc…When reporting on these metrics, it can be hard to show value, especially in early stages when you are doing initial work that might not be increasing these core seo metrics.

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Seo for beginners and first time webmasters can be hard work. The average webmaster likes to talk about their most important keywords. These words are usually the most competitive, have the highest volume, and are the most broad in scope. Very few webmasters know enough about SEO to really do anything about their so called “money keywords”.

These often overlooked search terms, that are so important to a website’s placement in the search rankings, are a vital component of any search engine optimization (SEO) effort.

Without keywords for the search engines to index, there is literally nothing to find in the search engine results pages (SERPs). Keywords are the function of the search engines. As a result of those searches, the your most important keywords are what lead potential customers to your web pages Take care of your keywords, and they will take care of you.

The importance of keywords to a website is felt in two ways. The first area of consideration, when writing the on page and off page content, is keyword placement on the page. Where the keywords are located is important, to varying degrees, with the major search engines.

The second area of importance for keywords is their density on the page. How many keywords appear on the page, makes a difference to all of the search engine algorithms. The choice of which keywords to target on a page is often of vital importance, especially for highly competitive keywords.

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